Customer relationship management systems (CRMS) in the healthcare environment: A systematic literature review
Customer relationship management (CRM) is an innovative technology that seeks to improve customer satisfaction, loyalty, and profitability by acquiring, developing, and maintaining effective customer relationships and interactions with stakeholders. Numerous researches on CRM have made significant p...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Published: |
Elsevier B.V.
2020
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85083270400&doi=10.1016%2fj.csi.2020.103442&partnerID=40&md5=ca68ec9839a122adf1a2f2cf8c5e708b http://eprints.utp.edu.my/30089/ |
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