Customer relationship management systems (CRMS) in the healthcare environment: A systematic literature review

• Main Authors: Baashar, Y., Alhussian, H., Patel, A., Alkawsi, G., Alzahrani, A.I., Alfarraj, O., Hayder, G.
• Format: Article
• Published: Elsevier B.V. 2020
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85083270400&doi=10.1016%2fj.csi.2020.103442&partnerID=40&md5=ca68ec9839a122adf1a2f2cf8c5e708b; http://eprints.utp.edu.my/30089/

Customer relationship management (CRM) is an innovative technology that seeks to improve customer satisfaction, loyalty, and profitability by acquiring, developing, and maintaining effective customer relationships and interactions with stakeholders. Numerous researches on CRM have made significant p...