Effect of Online Reviews and Crowd Cues on Restaurant Choice of Customer: Moderating Role of Gender and Perceived Crowding

• Main Authors: Ali, M.A., Ting, D.H., Ahmad-ur-Rahman, M., Ali, S., Shear, F., Mazhar, M.
• Format: Article
• Published: Frontiers Media S.A. 2021
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121466859&doi=10.3389%2ffpsyg.2021.780863&partnerID=40&md5=a5205d9699c43142396d9c59a7ccccdf; http://eprints.utp.edu.my/29584/

This study is aimed to identify the relative (direct) effect of online review ratings and perceived crowding on purchase intentions of a consumer. Our study also investigated the contingent effect of gender and perceived crowding between the relationship of exogenous and endogenous variables. This s...