Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia

• Main Authors: Hussain, K., Abbasi, A.Z., Rasoolimanesh, S.M., Schultz, C.D., Ting, D.H., Ali, F.
• Format: Article
• Published: Emerald Group Holdings Ltd. 2022
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122879177&doi=10.1108%2fJHTI-08-2021-0214&partnerID=40&md5=5fd14321b1473bffc55ea62f0173a9db; http://eprints.utp.edu.my/28963/

Purpose: The local food tourism in Pakistan is increasing rapidly, and it attracts scholars to determine the factors affecting local food tourists' buying choices. Particularly, the authors aim to investigate the role of food consumption values on predicting domestic tourists' attitude tow...