Developing a causal relationship among factors of e-commerce: A decision making approach

• Main Authors: Abdullah, L., Ramli, R., Bakodah, H.O., Othman, M.
• Format: Article
• Published: 2019
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059804039&doi=10.1016%2fj.jksuci.2019.01.002&partnerID=40&md5=2e475f6c54e79097030b27e1e01c10cb; http://eprints.utp.edu.my/22278/

This study introduces the decision-making trial and evaluation laboratory (DEMATEL) method to develop a causal relationship between factors of e-commerce. Differently from the typical correlation analysis which directly used two groups of variables to measure strength of correlation, this decision m...