MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH

• Main Authors: K. Sugathan , Savita, Chen , Yoke Yie, Patah Akhir, Emelia Akashah, Emy Elyanee , Mustapha, Mehat , Mazlina
• Format: Conference or Workshop Item
• Published: 2009
• Subjects: H Social Sciences (General); HA Statistics
• Online Access: http://eprints.utp.edu.my/2221/1/MOBILE_COMMERCE_READINESS_AMONG_MALAYSIAN_YOUTH.doc; http://eprints.utp.edu.my/2221/

Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Mal...