Choosing among media alternatives for advertising – A case study
Owing to an increasingly global marketplace with multinational corporations (MNC) promoting their products and services in various areas of the world, advertising has drawn the attention of many scholars who have examined elements of the marketing mix. In focusing on this major elements of the adve...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.utp.edu.my/2219/1/Choosing_among_media_alternatives_for_advertising_%E2%80%93_A_case_study.doc http://eprints.utp.edu.my/2219/ |
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