Embracing digital interactive platforms for rapid internationalization

• Main Authors: Mohamad, Azlina, Mohd. Rizal, Adriana, Ho, Theresa Char Fei, Anor Salim, Farah Akmar
• Format: Article
• Language: English
• Published: Science Press 2022
• Subjects: HD Industries. Land use. Labor; HG Finance
• Online Access: http://eprints.utm.my/id/eprint/98685/1/AdrianaMohdRizal2022_EmbracingDigitalInteractivePlatforms.pdf; http://eprints.utm.my/id/eprint/98685/; http://dx.doi.org/10.35741/issn.0258-2724.57.3.8

Digital interactive platforms (DIP) enhance communication in a growing online interaction and promote innovation in small business operations. However, there is still a lack of knowledge about the interactions between small and medium-sized enterprises (SMEs) and stakeholders via DIP and the factors...