Visualization principles for facilitating strategy development process in the organization

• Main Authors: Ya’acob, Suraya, Mohamad Ali, Nazlena, Liang, Hai Ning, Megat Zainuddin, Norziha, Mat Nayan, Nor Shita
• Format: Conference or Workshop Item
• Published: 2017
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/97243/; http://dx.doi.org/10.1007/978-3-319-70010-6_3

Visualization is essential to facilitate human cognitive activities especially to handle information complexities. There is a huge effort to develop various kind of visualization tools in order to facilitate human cognitive activities in the organization. One of the major activity in the organization is the strategy development process (SDP). This activity often involves complex cognitive activities (CCA) and always happen in the collaborative settings in the organization. Therefore, it is essential for visualization to facilitate SDP from Collaborative-CCA perspectives. In order to do that, this paper intend to highlight three visualization principles that able to facilitate SDP in the organization. Using the systemic view as a fundamental, the visualization principles are; (i) higher level visual structure, (ii) lower level visual structure, and (iii) the interconnection between higher and lower level visual structure. Consequently, by applying focus group observation, this paper demonstrates the usefulness of the visualization principles in facilitating SDP. Finally, this research will further evaluate and consult current visualization techniques, methods and tools in facilitating SDP.