National Unit Trust Berhad (NUTB) Promotional Strategies for Bumiputra in Malaysia

• Main Authors: Yahaya, Azizi, Yahaya, Noordin, Mohamad, Rabiatul Adawiyah, Ramli, Jamaluddin, Boon, Yusof, Abd Ghaffar, Mohd. Najib, Zakariya, Zurihanmi
• Format: Article
• Language: English
• Published: EuroJournals Publishing, Inc. 2009 2009
• Subjects: L Education (General)
• Online Access: http://eprints.utm.my/id/eprint/9720/1/ajsr_5_05.pdf; http://eprints.utm.my/id/eprint/9720/

The unit trust industry in Malaysia was first established by British investors in 1959 with the introduction of the Malayan Unit Trust Ltd. It is called unit trust instead of mutual fund because the ownership of the fund is divided into units of entitlement. Initially, the growth of the unit trus...