The effect of price discount and free gift on online entrepreneurs’ business performance in social commerce

• Main Authors: Yaakub, N. A., Khalil, M. N., Jusoh, A.
• 格式: Article
• 語言: English
• 出版: Academia Industry Networks 2021
• 主題: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• 在線閱讀: http://eprints.utm.my/id/eprint/96995/1/KhalilMdNor2021_TheEffectofPriceDiscountandFreeGift.pdf; http://eprints.utm.my/id/eprint/96995/; https://myjms.mohe.gov.my/index.php/ijbec/article/view/15261/7836

Marketing is one of the two main activities in social commerce (s-commerce) where this type of e-commerce is dominated by sole entrepreneurs. Marketing requires a large allocation of cost while financial resources of the online entrepreneurs are limited. Thus, they need to focus on the most effectiv...