The effect of price discount and free gift on online entrepreneurs’ business performance in social commerce

Marketing is one of the two main activities in social commerce (s-commerce) where this type of e-commerce is dominated by sole entrepreneurs. Marketing requires a large allocation of cost while financial resources of the online entrepreneurs are limited. Thus, they need to focus on the most effectiv...

詳細記述

保存先:
書誌詳細
主要な著者: Yaakub, N. A., Khalil, M. N., Jusoh, A.
フォーマット: 論文
言語:English
出版事項: Academia Industry Networks 2021
主題:
オンライン・アクセス:http://eprints.utm.my/id/eprint/96995/1/KhalilMdNor2021_TheEffectofPriceDiscountandFreeGift.pdf
http://eprints.utm.my/id/eprint/96995/
https://myjms.mohe.gov.my/index.php/ijbec/article/view/15261/7836
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