Factors influencing online purchase intention of Shopee’s consumers in Malaysia
The purpose of this study is to investigate the factors influencing online purchase intention of an e-commerce platform at Johor Bahru, Malaysia. This research selected Shopee Malaysia as the target e-commerce platform and a few variables from Technology Acceptance Model (TAM) and Theory of Planned...
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Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society
2021
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/96744/1/GohChinFei2021_FactorsInfluencingOnlinePurchaseIntention.pdf http://eprints.utm.my/id/eprint/96744/ http://dx.doi.org/10.6007/IJARBSS/v11-i1/8577 |
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