The impact of latest product features advanced technology on intention to purchase Android smartphones users

• Main Authors: W. Muhamad Radzia, Wan Norsyafawati, Md. Isa, Evawaynie Valquis, Abd. Rashid, Intan Maizura, Abu Samah, Irza Hanie, Ramlan, Sayang Nurshahrizleen
• Format: Conference or Workshop Item
• Published: 2021
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/id/eprint/96210/; http://dx.doi.org/10.1063/5.0046100

Android smartphone is the key elements that contribute to the success of smartphone brands such as RedMi, Samsung, Vivo, Asus, XiaoMi, OnePlus. Consumers should have a strong purchasing power to make the purchase on Android smartphone. The concept of purchasing power coincides an individual needs an...