The impact of latest product features advanced technology on intention to purchase Android smartphones users

Android smartphone is the key elements that contribute to the success of smartphone brands such as RedMi, Samsung, Vivo, Asus, XiaoMi, OnePlus. Consumers should have a strong purchasing power to make the purchase on Android smartphone. The concept of purchasing power coincides an individual needs an...

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Bibliographic Details
Main Authors: W. Muhamad Radzia, Wan Norsyafawati, Md. Isa, Evawaynie Valquis, Abd. Rashid, Intan Maizura, Abu Samah, Irza Hanie, Ramlan, Sayang Nurshahrizleen
Format: Conference or Workshop Item
Published: 2021
Subjects:
Online Access:http://eprints.utm.my/id/eprint/96210/
http://dx.doi.org/10.1063/5.0046100
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