Integrating consumer trust in building an e-commerce website

• 主要作者: Othman, Nur Zailan
• 格式: Thesis
• 語言: English
• 出版: 2008
• 主題: HF Commerce; QA75 Electronic computers. Computer science
• 在線閱讀: http://eprints.utm.my/id/eprint/9511/1/NurZailanOthmanMFSKSM2008.pdf; http://eprints.utm.my/id/eprint/9511/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:836?site_name=Restricted Repository

Trust is a vital element to the success of e-commerce. The research on the concept of trust has emerged rapidly due to the need of understanding it in order to improve current and future e-commerce implementation. The lack of consumer trust is one of the focused issues today as the world moves towar...