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Integrating consumer trust in building an e-commerce website

Trust is a vital element to the success of e-commerce. The research on the concept of trust has emerged rapidly due to the need of understanding it in order to improve current and future e-commerce implementation. The lack of consumer trust is one of the focused issues today as the world moves towar...

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书目详细资料
主要作者: Othman, Nur Zailan
格式: Thesis
语言:English
出版: 2008
主题:
在线阅读:http://eprints.utm.my/id/eprint/9511/1/NurZailanOthmanMFSKSM2008.pdf
http://eprints.utm.my/id/eprint/9511/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:836?site_name=Restricted Repository
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