Customer engagement behaviour on social commerce platforms: an empirical study

• المؤلفون الرئيسيون: Busalim, Abdelsalam H., Ghabban, Fahad, Che Hussin, Ab. Razak
• التنسيق: مقال
• منشور في: Elsevier Ltd 2021
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/94303/; http://dx.doi.org/10.1016/j.techsoc.2020.101437

Web 2.0 applications and social media have transformed e-commerce into a new business paradigm, which is called social commerce. This development has changed the customers’ role and has empowered them by placing them in a unique position for influencing other buyers and providing guidance in purchas...