Linking consumer trust perception in constructing an e-commerce trust model

• Main Authors: Che Hussin, Ab. Razak, Othman, Nur Zailan, Mohamed Dahlan, Halina
• Format: Article
• Language: English
• Published: Penerbit UTM Press 2008
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/9425/1/NurZailanOthman2008_LinkingConsumerTrustPerception.pdf; http://eprints.utm.my/id/eprint/9425/

Trust issues is still considered as a main obstacle in the implementation of eCommerce Due to the increasing numbers of cyber crimes committed today, consumers are faced with doubt to engage in online shopping. As a safety precaution, consumers will take certain measures to protect their information...