Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research
The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every u...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Published: |
Wiley-Liss Inc.
2020
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/91199/ http://dx.doi.org/10.1002/mar.21281 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.utm.91199 |
---|---|
record_format |
eprints |
spelling |
my.utm.911992021-06-21T08:40:59Z http://eprints.utm.my/id/eprint/91199/ Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research Rehman, Zia Ur Baharun, Rohaizat Md. Salleh, Nor Zafir HD28 Management. Industrial Management The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every user perceives some degree of risk while joining and using OSNs. The current systematic literature review gathers and synthesizes research records of the last 9 years (2010–18) on consumer perceived risks concerning OSNs. We used PRISMA as a protocol to conduct this systematic literature review. The synthesis provides a detailed account of the perceived risk factors, their antecedents and consequences, risk-reducing strategies, and future research potential in the said domain. Wiley-Liss Inc. 2020-01-01 Article PeerReviewed Rehman, Zia Ur and Baharun, Rohaizat and Md. Salleh, Nor Zafir (2020) Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research. Psychology and Marketing, 37 (1). pp. 74-86. ISSN 0742-6046 http://dx.doi.org/10.1002/mar.21281 DOI:10.1002/mar.21281 |
institution |
Universiti Teknologi Malaysia |
building |
UTM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Malaysia |
content_source |
UTM Institutional Repository |
url_provider |
http://eprints.utm.my/ |
topic |
HD28 Management. Industrial Management |
spellingShingle |
HD28 Management. Industrial Management Rehman, Zia Ur Baharun, Rohaizat Md. Salleh, Nor Zafir Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
description |
The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every user perceives some degree of risk while joining and using OSNs. The current systematic literature review gathers and synthesizes research records of the last 9 years (2010–18) on consumer perceived risks concerning OSNs. We used PRISMA as a protocol to conduct this systematic literature review. The synthesis provides a detailed account of the perceived risk factors, their antecedents and consequences, risk-reducing strategies, and future research potential in the said domain. |
format |
Article |
author |
Rehman, Zia Ur Baharun, Rohaizat Md. Salleh, Nor Zafir |
author_facet |
Rehman, Zia Ur Baharun, Rohaizat Md. Salleh, Nor Zafir |
author_sort |
Rehman, Zia Ur |
title |
Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
title_short |
Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
title_full |
Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
title_fullStr |
Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
title_full_unstemmed |
Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
title_sort |
antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research |
publisher |
Wiley-Liss Inc. |
publishDate |
2020 |
url |
http://eprints.utm.my/id/eprint/91199/ http://dx.doi.org/10.1002/mar.21281 |
_version_ |
1703960435313606656 |
score |
13.160551 |