Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To fulfill this gap, this study aims to shed some light on the impact of ha...
保存先:
| 主要な著者: | , , |
|---|---|
| フォーマット: | 論文 |
| 出版事項: |
Emerald Group Holdings Ltd.
2019
|
| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/90903/ http://dx.doi.org/10.1108/JIMA-01-2019-0010 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|