What drives customer switching intention in Malaysian hotel industry? The hidden link
One of the challenges that marketers are currently facing is to understand the impact of self-congruity and functional congruity when it comes to switching intention. The relationship between self-congruity and loyalty is well documented in previous studies. However, there are scant studies that inv...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Inderscience Publishers
2020
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/90436/ http://dx.doi.org/10.1504/IJBIR.2020.109325 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|