Factors influencing the technology acceptance of mobile commerce in Malaysia by using the revised UTAUT model
The purpose of this study is to study positive andnegative factors that can substantially explain mobile commerce(m-commerce) acceptance in Malaysia. A technology acceptancemodel for m-commerce with eights factors is constructed. Datacollected from 400 respondents are being tested on the proposedmod...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Blue Eyes Intelligence Engineering& Sciences Publication
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/90550/ http://dx.doi.org/10.35940/ijrte.C6653.118419 |
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