Examining factors that effect on the acceptance of mobile commerce in Malaysia based on revised UTAUT

• المؤلفون الرئيسيون: Alrawi, Mohammed A. Sabri, Samy, Ganthan Narayana, Che Mohd. Yusoff, Rasimah, Shanmugam, Bharanidharan, Lakshmiganthan, Rajasekaran, Maarop, Nurazean, Kamaruddin, Norshaliza
• التنسيق: مقال
• اللغة: English
• منشور في: Institute of Advanced Engineering and Science 2020
• الموضوعات: HF Commerce; T55-55.3 Industrial Safety. Industrial Accident Prevention
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/91663/1/MohammedASabri2020_ExaminingFactorsThatEffectontheAcceptance.pdf; http://eprints.utm.my/id/eprint/91663/; http://dx.doi.org/10.11591/ijeecs.v20.i3.pp1173-1184

This study presents an amended unified theory of acceptance and use of technology (UTAUT) which explores key factors affecting Malaysian consumers ' willingness to accept mobile-commerce. A questionnaire survey has been used to collect information from 400 Malaysian smartphone users using a ran...