What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness
Purpose: The purpose of this paper is to examine the factors that may affect consumer intention and behaviour to purchase organic food in a non-western context. Design/methodology/approach: Responses were obtained from 246 organic food consumers using judgemental sampling. Data were analysed using p...
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| Main Authors: | , , |
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| Format: | Article |
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Emerald Group Publishing Ltd.
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/89324/ http://dx.doi.org/10.1108/JADEE-02-2019-0018 |
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