Consumer purchasing behaviour of emotional design in e-Commerce

• 主要な著者: Okur, Prodilin, Baharum, Aslina, Ismail, Rozita, Nazlan, Nadiah Hanin, Ab. Fatah, Nur Shahida, Mat Noor, Noorsidi Aizuddin
• フォーマット: 論文
• 言語: English
• 出版事項: World Academy of Research in Science and 2020
• 主題: HF Commerce
• オンライン･アクセス: http://eprints.utm.my/id/eprint/90401/1/NoorsidiAizuddinMatNoor2020_ConsumerPurchasingBehaviourofEmotionalDesign.pdf; http://eprints.utm.my/id/eprint/90401/; http://dx.doi.org/10.30534/ijatcse/2020/4691.42020

When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and re...