Users' emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel
Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning we...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Advanced Engineering and Science
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/90152/1/AslinaBaharum2019_UsersEmotionalEvaluation.pdf http://eprints.utm.my/id/eprint/90152/ https://dx.doi.org/10.11591/ijeecs.v16.i3.pp1547-1554 |
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| Summary: | Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the results suggest that the Kansei-based website elicit favorable positive emotion from users. |
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