Users' emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel

• Main Authors: Turumugon, P., Baharum, A., Nazlan, N. H., Noh, N. A. M., Noor, N. A. M., Rahim, E. A.
• Format: Article
• Language: English
• Published: Institute of Advanced Engineering and Science 2019
• Subjects: HT Communities. Classes. Races
• Online Access: http://eprints.utm.my/id/eprint/90152/1/AslinaBaharum2019_UsersEmotionalEvaluation.pdf; http://eprints.utm.my/id/eprint/90152/; https://dx.doi.org/10.11591/ijeecs.v16.i3.pp1547-1554

Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning we...