Factors influencing the intention to use affiliate marketing: A conceptual analysis
Internet and technology advances enable all business organizations to engage in the e-commerce market. The use of multichannel strategies is costly. Affiliate marketing has emerged as one of the wildest growing online marketing and e-commerce strategies to increase sales. Perfections in online activ...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/89677/ http://dx.doi.org/10.6007/IJARBSS/v9-i2/5608 |
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