Facebook fan page management for global airlines
Purpose: This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries. Design/methodology/approach: Diffusion of innovations theory has been applied as the underlying theory in this stud...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Publishing
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87671/ http://dx.doi.org/10.1108/TR-03-2018-0045 |
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