Factors affecting car purchase intention among undergraduates in Malaysia

• Main Authors: Tan, Owee Kowang, Samsudin, Siti Aisyah, Lim, Kim Yew, Ong, Choon Hee, Goh, Chin Fei, Choi, Sang Long
• Format: Article
• Published: Human Resource Management Academic Research Society 2018
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/id/eprint/86812/; http://dx.doi.org/10.6007/IJARBSS/v8-i8/4437

Young graduates made up 15.6% of the overall employment population in Malaysia. Thus, the demand of new car purchase by young graduates in Malaysia constitutes an important market segment for automotive industry within the country. Hence, this research aims to explore the impact of new car purchase...