Youngsters perception toward social networking advertising: does social media advertising factors still matters?

• Main Authors: Tan, Owee Kowang, Jonid, Nurul Amalina, Lim, Kim Yew, Goh, Chin Fei, Ong, Choon Hee
• 格式: Article
• 出版: Macrothink Institute 2018
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://eprints.utm.my/id/eprint/86811/; http://dx.doi.org/10.5296/ijhrs.v8i2.12932

Social Networking Sites (SNS) including Facebook, Instagram, Twitter, Linkedin, Flickr and My Space are significantly grown in popularity among youngster and has become powerful media for advertisers as well as advertising industry all around the world. Advertising via social networking platform all...