Conceptualizing and operationalizing the student relationship management strategy: towards a more sustainable-based platform

• Main Authors: Gholami, H., Zakuan, N., Mat Saman, M. Z., Sharif, S., Abdul Kohar, U. H.
• Format: Article
• Published: Elsevier Ltd. 2020
• Subjects: TJ Mechanical engineering and machinery
• Online Access: http://eprints.utm.my/id/eprint/86113/; https://dx.doi.org/10.1016/j.jclepro.2019.118707

Universities are at the forefront of developing future human capital, but require new strategic approaches to succeed. The present paper discusses the issues concerning the student relationship management strategy, which appeared under the system of customer relationship management. As a new line of...