Perception of young generation on the importance and performance of gamification in tourism

Gamification is not a new concept introduced, it has been implemented not only in tourism industry but also in others field including education, business and marketing campaign and health sector. Games and entertainment centres is fun, excitement and experience industry as people are looking to more...

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Bibliographic Details
Main Author: Mohammad Meseztor, Mohd. Aizuddeen
Format: Thesis
Language:English
Published: 2019
Subjects:
Online Access:http://eprints.utm.my/id/eprint/85997/1/MohdAizuddeenMohammadMFABU2019.pdf
http://eprints.utm.my/id/eprint/85997/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:131441
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