Travelers decision making using online review in social network sites: a case on TripAdvisor

Digital technology and social media have brought numerous benefits to human society. TripAdvisor, which runs on user-generated content, provides a platform for travelers to socialize their opinions on several aspects of hotels. Recommendation agents have played an important role for hotel recommenda...

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Bibliographic Details
Main Authors: Nilashi, Mehrbakhsh, Ibrahim, Othman, Yadegaridehkordi, Elaheh, Samad, Sarminah, Akbari, Elnaz, Alizadeh, Azar
Format: Article
Published: Elsevier B.V. 2018
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Online Access:http://eprints.utm.my/id/eprint/85395/
http://dx.doi.org/10.1016/j.jocs.2018.09.006
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