The influence of dispositional resistance to change on seniors' mobile banking adoption in Malaysia
Mobile banking has become an important mean for banking activities but its adoption is sluggish among some market segments such as senior market. However senior market is gaining importance in online marketing field but studies on seniors‟ adoption of mobile banking is rare. This study aims to inves...
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| Main Authors: | , |
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| Format: | Article |
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Penerbit UTM Press
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/82035/ http://www.jscdss.com/index.php/files/article/view/184 |
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