Customer satisfaction factors towards mobile network services

• Main Authors: Abu Hanifah, Izyan Munyanti, Masrom, Maslin
• Format: Article
• Language: English
• Published: Penerbit Akademia Baru 2018
• Subjects: H Social Sciences (General); QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/81991/1/IzyanMunyanti2018_CustomerSatisfactionFactorsTowardsMobile.pdf; http://eprints.utm.my/id/eprint/81991/; http://www.akademiabaru.com/doc/ARBMSV13_N1_P9_18.pdf

The Malaysian mobile telecommunication services market has experienced a tremendous growth over the last few years. Competition among existing players has also intensified as companies are increasingly focusing on retaining existing and new customers. This study investigated factors that could becom...