Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry

Purpose: The purpose of this paper is to investigate the effects of structural social capital, relational social capital and cognitive social on relationship satisfaction, and also to investigate how relationship satisfaction is associated with negative word-of-mouth and re-patronage intentions, in...

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Bibliographic Details
Main Authors: Muhammad, L., Mahadi, B., Hussin, N.
Format: Article
Published: Emerald Group Publishing Limited 2017
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Online Access:http://eprints.utm.my/id/eprint/81269/
http://dx.doi.org/10.1108/APJML-10-2016-0193
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