A conceptual framework review of gamification elements on mobile marketing outcomes
The mobile marketing application such as gamification has been used among online marketers which hopes enhance the engagement and purchasing. However, marketing scholars and management practice have paid less attention on how the best gamification elements such as game story, game mechanics, game ae...
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| Main Authors: | , |
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| Format: | Article |
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American Scientific Publishers
2017
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| Online Access: | http://eprints.utm.my/id/eprint/81235/ http://dx.doi.org/10.1166/asl.2017.9892 |
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