The role of patron dining experience and emotions on relationship quality in chain restaurant industry

• المؤلفون الرئيسيون: Lo, Y. T., Awang, S. R., Jusoh, A., Nor, K. M., Soehod, K.
• التنسيق: مقال
• اللغة: English
• منشور في: OmniaScience 2018
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/79822/1/LoYingTuan2018_TheRoleofPatronDiningExperience.pdf; http://eprints.utm.my/id/eprint/79822/; http://dx.doi.org/10.3926/ic.1120

Purpose: This paper investigates the role of patron dining experience (PDE) and emotions on relationship quality in the chain restaurant industry. Design/methodology: Stratified random sampling method was used where questionnaires were distributed to the respondents in 16 selected 'Kopitiam...