Factors influencing loyalty in hotels' fine dining restaurants moderated by switching cost

• 主要作者: Naderian, Anahita
• 格式: Thesis
• 语言: English
• 出版: 2017
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://eprints.utm.my/id/eprint/79242/1/AnahitaNaderianPFM2017.pdf; http://eprints.utm.my/id/eprint/79242/

v ABSTRACT Many studies have been conducted on developing loyalty model in hospitality and restaurant industry, but the inhibiting factors of restaurant customer switching have yet to be identified. To maintain loyalty the literature has proven that customer satisfaction is connected positively to l...