Mediating effects of customer satisfaction and customer delight on perceived value and customer loyality in Iran's hotel industry
Creating and maintaining customer loyalty is an important strategy to maintain a competitive advantage. Customers decide to purchase services based on perceived value or the degree of satisfaction of their needs and expectations about service quality and perceived price as value components. The main...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
語言: | English |
出版: |
2016
|
主題: | |
在線閱讀: | http://eprints.utm.my/id/eprint/78490/1/RasoulAsgarpourPFM2016.pdf http://eprints.utm.my/id/eprint/78490/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:98219 |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|