Development of demand forecasting model for new product

Forecasting new product sales or service is a critical process in marketing strategies and product performance for an organisation. There are several methods to forecast new product sales or service and the common method used in industry nowadays is Bass Diffusion Model. Since the development of the...

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Bibliographic Details
Main Author: Abu, Noratikah
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/78318/1/NoratikahAbuPFS2016.pdf
http://eprints.utm.my/id/eprint/78318/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:95635
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