Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs

• Main Author: Husain, Mohd. Husrol Syaufiq
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/77742/1/MohdHusrolSyaufiqMFM20141.pdf; http://eprints.utm.my/id/eprint/77742/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:105483

This study aims to examine the elements of religiosity and their impact on buying decisions among Muslim staff at Universiti Teknologi Malaysia (UTM) using the Conceptual of Religiosity as the basis of the theoretical framework. The other objective is to investigate whether there are significance di...