A study of Malaysian consumers’ channel switching behavior using an extended decomposed theory of planned behavior

• 主要作者: Madahi, Abdolrazagh
• 格式: Thesis
• 語言: English
• 出版: 2015
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://eprints.utm.my/id/eprint/77624/1/AbdolrazaghMadahiPFM2015.pdf; http://eprints.utm.my/id/eprint/77624/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:96715

The study of multichannel shopping behaviour and channel switching behaviour is becoming more important from both business and consumer perspectives. The Internet is increasingly managed in relation to other channels and customers are becoming increasingly sophisticated in their use of multiple chan...