Market orientation in higher education and innovativeness as a mediating variable
Market orientation (MO) is an operationalization of a marketing concept and considered vital to enhance organization profitability and sustainability especially for businesses. However, efforts to investigate MO in the educational context have not been extensively conducted in comparison to those in...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://eprints.utm.my/id/eprint/77622/1/AbdullahMohammedMPFM2015.pdf http://eprints.utm.my/id/eprint/77622/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:95134 |
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