B2B E-commerce adoption in Iranian manufacturing companies: analyzing the moderating role of organizational culture
The objective of this research is to examine the factors affecting Business-to-Business Electronic Commerce (B2B EC) adoption within technology-organization-environment (TOE) framework, and to test how such effects are moderated by organizational culture. Using a survey questionnaire, 320 responses...
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Taylor and Francis Inc.
2017
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| 在线阅读: | http://eprints.utm.my/id/eprint/77174/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85033404021&doi=10.1080%2f10447318.2017.1385212&partnerID=40&md5=c6d50e3014831ff9a3c55bef2d93dda1 |
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