B2B E-commerce adoption in Iranian manufacturing companies: analyzing the moderating role of organizational culture

• المؤلفون الرئيسيون: Mohtaramzadeh, M., Ramayah, T., Jun-Hwa, C.
• التنسيق: مقال
• منشور في: Taylor and Francis Inc. 2017
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/77174/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85033404021&doi=10.1080%2f10447318.2017.1385212&partnerID=40&md5=c6d50e3014831ff9a3c55bef2d93dda1

The objective of this research is to examine the factors affecting Business-to-Business Electronic Commerce (B2B EC) adoption within technology-organization-environment (TOE) framework, and to test how such effects are moderated by organizational culture. Using a survey questionnaire, 320 responses...