The role of innovation in the relation between psychic distance and organizational performance

• 主要な著者: Mahadi, N., Mohammad, J., Yaakop, A. Y., Rahman, N. R.
• フォーマット: 論文
• 出版事項: American Scientific Publishers 2017
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/75290/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85013168422&doi=10.1166%2fasl.2017.7195&partnerID=40&md5=2c043c9c63216199213045f500a5b494

Previous research suggests that the perceptions of a high degree of differences and subsequent uncertainty when expanding into psychically distant markets triggers strategies for innovation adoption. This study examined the model on the mediating effect of innovation on psychic distance and organiza...