The role of innovation in the relation between psychic distance and organizational performance

• المؤلفون الرئيسيون: Mahadi, N., Mohammad, J., Yaakop, A. Y., Rahman, N. R.
• التنسيق: مقال
• منشور في: American Scientific Publishers 2017
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/75290/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85013168422&doi=10.1166%2fasl.2017.7195&partnerID=40&md5=2c043c9c63216199213045f500a5b494

Previous research suggests that the perceptions of a high degree of differences and subsequent uncertainty when expanding into psychically distant markets triggers strategies for innovation adoption. This study examined the model on the mediating effect of innovation on psychic distance and organiza...